Merchandising & Compliance
Merchandising is all about making sure your product is right in front of your customers, whenever they want to buy.
Retail analysts estimate that billions of pounds of turnover are lost each year simply because brands are not on sale where and when they should be (equating to circa 3% of sales).
We manage tactical & strategic merchandising teams for many of the UK’s leading companies, working for manufacturers & retailers alike, delivering strong ROI.
Our goal is to add PACE to your sales performance – PACE stands for: Perfect Availability Compliance & Execution.
PACE delivers outstanding results & is effective on a broad range of merchandising objectives-Availability, Promotional Compliance, Secondary Space & Off Fixture Displays, NPD Speed to launch & Fixture Relays supporting Category Range Reviews.
This programme uses all available tools:
- FieldForce Planning
- Web based reporting via myPortal
All these are supported by our in house logistics capability to ensure POS is delivered either to the Merchandiser (with On Line proof of delivery tracking systems) to be walked in to store or via secure ‘direct to store delivery with safe storage’.
REL is one of only two agencies accredited to work in Sainsbury’s stores. We have a comprehensive library of excellent case studies to help guide your activity planning in Sainsburys.