We are very proud to announce that REL have been shortlisted for the Recruiter Awards 2013 (for the second year running) in the ‘Innovation in Recruitment’ category.
“Everyone in the REL team has worked very hard over the last couple of years to win new business and to do a great job for every single one of our customers. We are delighted, therefore, with the external recognition we have had in 2012 with our 2 “Agency of the Year” wins – and all the other FMBE awards we have won this year. Everyone in the business should feel very proud of the part they have played in achieving it.
1st February 2012, Berkshire, UK – REL Field Marketing announced today that it has been selected by Molson Coors, brewer of the UK’s number one lager, to support its increased field marketing activity throughout the multiple grocer and impulse channels following a competitive tender process earlier this year. As part of an ongoing strategic contract, which started in January 2012, a team of more than 40 field staff will be operating nationwide across both sectors to improve availability and distribution of Molson Coors brands. REL will move Molson Coors from its existing syndicated call file model to a permanent team in the multiple grocer channel, and place dedicated field staff in convenience to deliver an improved and sustainable growth in sales.
Message from Laurence Clube, managing director, REL Field Marketing:
NEWS INTERNATIONAL APPOINTS REL FIELD MARKETING TO HELP DRIVE NEWSPAPER SALES ACROSS THE CONVENIENCE SECTOR
17th January 2012, Bracknell, UK – REL Field Marketing announced today that it has been selected by News International to manage the industry’s biggest field force to help boost sales across the news category.
The UK’s field marketing agency of the year 2010, REL, has announced that it is hosting a Convenience sector Seminar which will take place on 8 July, 2011 at the Carlton Club, 69 St James Street, London.
Read the guest blog on the “Field Marketing and Brand Experience” website by our CEO David Norbury. He talks about targeted sampling in convenience stores.
Read the article on the “Brand Experience” website by our CEO David Norbury. He talks about targeted sampling in convenience stores.
REL is proud to announce the we have been awarded Field Marketing Agency of the Year at the 2010 FMBE Awards.
The latest Field Marketing league tables puts REL in 2nd place on total turnover reflecting the continued strength of the business.
David Norbury, CEO, comments on “The Grocer” article (“C-stores leave their big box rivals in the shade”, 15th May).
“Brands have lost their corporate memory and understanding of how to work with convenience” David Norbury
As England and the other 31 World Cup finalists prepare to take to the field in South Africa, marketers must make sure their tournament tactics are spot on.
There may be many reasons for targeting the convenience and independent sector with Field Marketing. Amongst the main ones are establishing new products and proving competitive advantage.
David Norbury, CEO – describes how suppliers should developer a clear promotion strategy to seize the opportunity offered by impulse.
INDEPENDENTS ENTER RETAIL PREMIER LEAGUE
Brands should reconsider the investment and energy put into convenience store promotional activity.
REL is proud to have won Marketing Magazine’s prestigious award for Field Marketing Agency of the Year 2009.
ICE – a new service from REL offers a realistic solution to the independent and convenience market helping brands answer the three key questions – Where? What? and How?
Global communication giant Motorola is to focus on field marketing as part of the launch campaign for its new DEXT handset.
Colagate has teamed up with high-street retailer Boots to launch an in-store campaign to drive awareness of Colgate oral health month.
REL has retained 3rd place overall in the Marketing Magazine league tables and has continued to show a healthy 10% growth vs the previous year in really tough trading conditions.
REL has been short listed for 5 awards in the FM & BE annual awards.
As part of our commitment to Corporate Social Responsibility, REL is keen to contribute to the local community. About a month ago, we were approached by Wooden Hill Primary School who, in conjunction with the police, are running a project called ‘For the Future’ aimed at the education of youngsters in the use of allotments in an effort to prevent vandalism. On Friday 17th July, the REL team put on their wellies and headed down to construct and install raised beds at Bracknell Allotments.
Laurence Clube talks about how suppliers use EPoS to focus Field Marketing spend, making their investment count where it matters. Read more on our blog
What is the best approach to getting the best out of your talent in your sales force? Peter Brook, founder and head of REL Sales Consulting and author if the book Turn your Sales Force into Profit Heroes, takes you through a step-by-step guide to coaching them into performance excellence.
Peter Brook discusses whether outsourcing is a viable alternative to costly in-house sales teams. Read more about this on our blog
In a letter to The Grocer, Peter Brook highlights the importance of outsourcing and how it can help fmcg businesses during these uncertain times. Read more about this on our blog
So, how do you negotiate the best possible deal with suppliers? In this article, Peter Brook, MD of REL Sales Consulting, reveals all in 10 Golden Rules!
Peter Brook, our Sales Consulting MD talked to Byron and Nikki on the Channel M Breakfast show on Thursday 14th May.
On Friday 8th May 2009, REL Field Marketing took part in the ‘It’s a Knockout’ competition in order to raise money for the Children with Special Needs Foundation.
What’s the best way to combine data and field marketing? David Norbury gives us 3 easy ways to use data intelligently to drive the best results from field marketing!
Everybody has been talking about Facebook for a while now, so we thought we’d give it a go! You can already follow our “tweets” on Twitter, so why not click HERE to join our Facebook page! You’ll be able to find out about what’s going on within REL, see pictures of our social events, get updates on news and see our latest jobs on offer!
Roadshows come in all shapes and sizes; but what they all offer is the opportunity to put the client’s brand in front of – or even into the hands of – the target audience.
This collaboration brings Sledge’s creative flair and digital know-how and partners with our experience, staffing capability and management of national programmes. The combination of these can now deliver not only real value, but also stand-out creativity to both our customers. “This will boost our retail presence,” said Sledge commercial director Ian Irving. “Particularly in the FMCG arena where people are more likely in the current economic climate to walk away from brands they’ve been loyal to in the past.”
An article from “Marketing Week” magazine where David Norbury from REL Group talks about how retailers are expanding their range of sales promotions to meet the needs of the value-conscious consumers – are BOGOF promotions coming to an end?
Field Marketing specialist REL has been appointed by Panasonic to create a brand awareness and consumer education campaign for the launch of the company’s white goods range into the UK market.
Field marketing specialist REL has been appointed by Remington to conduct an in-store promotion for the new Remington Spin Curl Hairdryer in leading Boots stores across the country.
An article from “Field Marketing” magazine where David Norbury from REL Group is talking about retailing in the convenience sector and distribution in Woolworths.
An article from “The Australian Financial Review” where Stewart Bailey from The Photon Group is talking about current and future Field Marketing
REL is delighted to announce its appointment as an accredited in-store merchandising partner for Sainsbury’s.