REL Field Marketing

MOLSON COORS AND REL SET TO BREW UP A STORM ACROSS CONVENIENCE AND MULTIPLE GROCER SECTORS

1st February 2012, Berkshire, UK – REL Field Marketing announced today that it has been selected by Molson Coors, brewer of the UK’s number one lager, to support its increased field marketing activity throughout the multiple grocer and impulse channels following a competitive tender process earlier this year. As part of an ongoing strategic contract, which started in January 2012, a team of more than 40 field staff will be operating nationwide across both sectors to improve availability and distribution of Molson Coors brands. REL will move Molson Coors from its existing syndicated call file model to a permanent team in the multiple grocer channel, and place dedicated field staff in convenience to deliver an improved and sustainable growth in sales.

REL MARKS ITS CHANGE IN OWNERSHIP WITH A NEW LOGO

Message from Laurence Clube, managing director, REL Field Marketing:

NEWS INTERNATIONAL APPOINTS REL FIELD MARKETING TO HELP DRIVE NEWSPAPER SALES ACROSS THE CONVENIENCE SECTOR

17th January 2012, Bracknell, UK – REL Field Marketing announced today that it has been selected by News International to manage the industry’s biggest field force to help boost sales across the news category.

FMBE AWARDS 2011

REL Field Marketing was crowned Gold Winners last night, winning the ‘Legacy Award’ at the 2011 Field Marketing Awards, as well as Silver for ‘Agency of the Year’!

REL HOSTS SEMINAR TO HELP BRANDS UNLOCK CONVENIENCE MARKET

The UK’s field marketing agency of the year 2010, REL, has announced that it is hosting a Convenience sector Seminar which will take place on 8 July, 2011 at the Carlton Club, 69 St James Street, London.

TARGETED SAMPLING IN CONVENIENCE STORES

Read the guest blog on the “Field Marketing and Brand Experience” website by our CEO David Norbury. He talks about targeted sampling in convenience stores.

CAREFUL TARGETING CAN BRING SAMPLING TO THE CONVENIENCE SECTOR

Read the article on the “Brand Experience” website by our CEO David Norbury. He talks about targeted sampling in convenience stores.

FMBE AWARDS 2010 - Field Marketing Agency of the Year

REL is proud to announce the we have been awarded Field Marketing Agency of the Year at the 2010 FMBE Awards.

LEAGUE TABLE RESULTS 2010

The latest Field Marketing league tables puts REL in 2nd place on total turnover reflecting the continued strength of the business.

FIELD MARKETING IN THE C-STORE SECTOR

David Norbury, CEO, comments on “The Grocer” article (“C-stores leave their big box rivals in the shade”, 15th May).

THINKING OUTSIDE THE BIG BOX

“Brands have lost their corporate memory and understanding of how to work with convenience” David Norbury

REACH OUT TO YOUR AUDIENCE WHEN FOOTBALL FEVER STRIKES

As England and the other 31 World Cup finalists prepare to take to the field in South Africa, marketers must make sure their tournament tactics are spot on.

GETTING MORE CONVENIENT

There may be many reasons for targeting the convenience and independent sector with Field Marketing. Amongst the main ones are establishing new products and proving competitive advantage.

BRANDS CANNOT AFFORD TO IGNORE THE C-STORE

David Norbury, CEO – describes how suppliers should developer a clear promotion strategy to seize the opportunity offered by impulse.

DAVID NORBURY HITS THE FRONT PAGE!

INDEPENDENTS ENTER RETAIL PREMIER LEAGUE

CONVENIENT PROMOTIONS!

Brands should reconsider the investment and energy put into convenience store promotional activity.

REL WIN MARKETING MAGAZINE'S FIELD MARKETING AGENCY OF THE YEAR 2009

REL is proud to have won Marketing Magazine’s prestigious award for Field Marketing Agency of the Year 2009.

WHAT'S NEW AT REL

ICE – a new service from REL offers a realistic solution to the independent and convenience market helping brands answer the three key questions – Where? What? and How?

MOTOROLA IN FIELD MARKETING DRIVE FOR NEW DEXT HANDSET LAUNCH

Global communication giant Motorola is to focus on field marketing as part of the launch campaign for its new DEXT handset.

COLGATE AND BOOTS TEAM UP FOR ORAL HEALTH MONTH

Colagate has teamed up with high-street retailer Boots to launch an in-store campaign to drive awareness of Colgate oral health month.

LEAGUE TABLE RESULTS 2009

REL has retained 3rd place overall in the Marketing Magazine league tables and has continued to show a healthy 10% growth vs the previous year in really tough trading conditions.

FMBE AWARDS 2009

REL has been short listed for 5 awards in the FM & BE annual awards.

REL HELPS MAKE BRACKNELL BLOSSOM

As part of our commitment to Corporate Social Responsibility, REL is keen to contribute to the local community. About a month ago, we were approached by Wooden Hill Primary School who, in conjunction with the police, are running a project called ‘For the Future’ aimed at the education of youngsters in the use of allotments in an effort to prevent vandalism. On Friday 17th July, the REL team put on their wellies and headed down to construct and install raised beds at Bracknell Allotments.

FORGET THE BASICS AT YOUR PERIL!

Laurence Clube talks about how suppliers use EPoS to focus Field Marketing spend, making their investment count where it matters. Read more on our blog

UNLOCKING THE TALENT OF YOUR SALES FORCE

What is the best approach to getting the best out of your talent in your sales force? Peter Brook, founder and head of REL Sales Consulting and author if the book Turn your Sales Force into Profit Heroes, takes you through a step-by-step guide to coaching them into performance excellence.

DOES OUTSOURCED EQUAL SECOND-BEST?

Peter Brook discusses whether outsourcing is a viable alternative to costly in-house sales teams. Read more about this on our blog

FOCUS ON WHAT YOU ARE GOOD AT!

In a letter to The Grocer, Peter Brook highlights the importance of outsourcing and how it can help fmcg businesses during these uncertain times. Read more about this on our blog

PETER BROOK - THE 10 GOLDEN RULES OF NEGOTIATION

So, how do you negotiate the best possible deal with suppliers? In this article, Peter Brook, MD of REL Sales Consulting, reveals all in 10 Golden Rules!

PETER BROOK - CHANNEL M BREAKFAST SHOW BUSINESS EXPERT

Peter Brook, our Sales Consulting MD talked to Byron and Nikki on the Channel M Breakfast show on Thursday 14th May.

REL FIELD MARKETING TOOK PART IN 'IT'S A KNOCKOUT' 2009

On Friday 8th May 2009, REL Field Marketing took part in the ‘It’s a Knockout’ competition in order to raise money for the Children with Special Needs Foundation.

DAVID NORBURY TALKS DATA - HOW TO USE IT INTELLIGENTLY!

What’s the best way to combine data and field marketing? David Norbury gives us 3 easy ways to use data intelligently to drive the best results from field marketing!

REL FIELD MARKETING JOINS FACEBOOK

Everybody has been talking about Facebook for a while now, so we thought we’d give it a go! You can already follow our “tweets” on Twitter, so why not click HERE to join our Facebook page! You’ll be able to find out about what’s going on within REL, see pictures of our social events, get updates on news and see our latest jobs on offer!

LETS GET THIS BRAND ON THE ROAD!

Roadshows come in all shapes and sizes; but what they all offer is the opportunity to put the client’s brand in front of – or even into the hands of – the target audience.

REL FIELD MARKETING AND EXPERIENTIAL AGENCY SLEDGE HAVE JOINED FORCES

This collaboration brings Sledge’s creative flair and digital know-how and partners with our experience, staffing capability and management of national programmes. The combination of these can now deliver not only real value, but also stand-out creativity to both our customers. “This will boost our retail presence,” said Sledge commercial director Ian Irving. “Particularly in the FMCG arena where people are more likely in the current economic climate to walk away from brands they’ve been loyal to in the past.”

MARKETING WEEK - RETAIL OFFERS FOCUS ON VALUE

An article from “Marketing Week” magazine where David Norbury from REL Group talks about how retailers are expanding their range of sales promotions to meet the needs of the value-conscious consumers – are BOGOF promotions coming to an end?

PANASONIC APPOINTS REL FIELD MARKETING TO LAUNCH WHITE GOODS RANGE INTO THE UK

Field Marketing specialist REL has been appointed by Panasonic to create a brand awareness and consumer education campaign for the launch of the company’s white goods range into the UK market.

REL FIELD MARKETING CREATES IN-STORE CAMPAIGN FOR NEW REMINGTON HAIRDRYER

Field marketing specialist REL has been appointed by Remington to conduct an in-store promotion for the new Remington Spin Curl Hairdryer in leading Boots stores across the country.

FIELD MARKETING MAGAZINE'S - THE LAST WORD FROM DAVID NORBURY

An article from “Field Marketing” magazine where David Norbury from REL Group is talking about retailing in the convenience sector and distribution in Woolworths.

PLAYING THE FIELD PAYS OFF FOR PHOTON

An article from “The Australian Financial Review” where Stewart Bailey from The Photon Group is talking about current and future Field Marketing

REL HAVE BEEN ENDORSED AS THE SAINSBURY'S IN-STORE MERCHANDISING SERVICE AGENCY

REL is delighted to announce its appointment as an accredited in-store merchandising partner for Sainsbury’s.