Sep 09
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COLGATE AND BOOTS TEAM UP FOR ORAL HEALTH MONTH
Colagate has teamed up with high-street retailer Boots to launch an in-store campaign to drive awareness of Colgate oral health month.
The dental care brand will be promoted at 93 Boots outlets by field marketing firm REL. The teams will promote the benefits of a good oral hygiene routine, along with Total toothpaste, Plax mouth rinse and the Colgate 360 degrees Deep Clean toothbrush.
The activity will take place next Saturday. Field marketing staff will distribute educational leaflets, money-off coupons, children’s brushing charts and children’s stickers.
Colgate oral health month takes place every September and is a key event in the brand’s marketing calendar.
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