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REL FIELD MARKETING CREATES IN-STORE CAMPAIGN FOR NEW REMINGTON HAIRDRYER
Field marketing specialist REL has been appointed by Remington to conduct an in-store promotion for the new Remington Spin Curl Hairdryer in leading Boots stores across the country.
The hairdryer is a revolutionary new offering in the hair styling market that allows the user to create a summer tousled look whilst drying hair, by using the unique Spin Curl attachment.
The demonstrations will take place over two Saturdays at the end of March.
REL Account Director, Rebecca Mason said: “The Remington Spin Curl is a really exciting product because it’s the first of its kind in the market. Demonstrating this new product is the ideal way to communicate and show the new feature to the target audience of 18 – 30 year old women. These women want to achieve the latest style and look, so having the chance to see how it works is the ideal way to produce confidence in the product.”
In addition to the in-store activity 3D cinema ads have been aired across the country in specific 3D cinemas and a webcast demonstration of the product is planned using celebrity hairdresser, Steven Goldsworthy.
Faye Oliver of Remington said: “At Remington we know that consumers want and need to create beautiful and stylish hair. Spin Curl gives you the option of creating a different look, quickly and easily. We have total confidence in REL to help us deliver against our objectives to constantly drive innovation into the haircare market.”
To see the recent article on this collaboration, click here!!
