Shopper Experience, customer advocacy


In today’s highly competitive market, customer advocacy based on positive sentiment is critical to win.

Our approach to shopper experience helps identify the gaps between the experience you seek to deliver and the experience your customers receive.  We can identify the precise drivers and support you in delivering a solution.  There are 4 steps to our shopper experience approach:

– Measurement & understanding customer perception

– Measurement of the reality (compliance)

– Directly linking the key levers of customer satisfaction and operational excellence to sales

– Driving improvements through decision support tools, change management processes and in-outlet training and activation

tactical, one-off activity, rel tactical


Quality, agility, flexibility, scale – that’s REL Tactical in a nutshell