FMBE Awards 2017

REL’s unprecedented track record at the FMBE awards continues with yet another record year.  We are incredibly proud to have collected a total of 12 awards at this year’s FMBE Awards, again collecting more than any other agency.

As a total we scooped 4 Golds, 3 Silvers and 5 Bronze awards and our recognition spanned a number of categories reflecting the solid performance that our teams deliver for our customers day in, day out.  We are rightly proud of all of the customer teams that were recognised on the night, including Weetabix, Tetley, Nikon, GSK, Dell, Panasonic and Danone Waters / Red Bull.

One of the highlights of the night was receiving Silver in the FM&BE Agency of the Year category for a third year in a row.  This continues our unrivalled track record at the industry awards, having placed Gold or Silver in the Agency of the Year category every year for the past nine years.  This award was further enhanced by collecting Gold for Professional Agency Team reflecting our Great Place to Work accreditation.

Stephen Gordon, MD at REL, commented:

REL have an unprecedented record in our industry awards collecting a total of 79 awards in the last ten years more than any other Field Sales Agency but what makes me particularly proud is that in the last nine years REL have won Gold in the Agency of the Year category four times and silver on five occasions that’s nine consecutive years of consistent achievement against our vision of Loved by Our People and First Choice for Customers a record which no other agency comes close to.

Looking beyond the total haul of awards, it is the breadth of achievement across our customer base that reassures me we are doing many things right, with wins for all of our strategic customers demonstrating that in REL we have a way of working and culture that creates great people, teams and success across our business not just in isolated pockets.

We believe the FMBE awards are a fair and independent measure of the quality of our work and an opportunity to share the success that our people create with many of the team members who deliver it and we look forward to winning Gold in 2018 to extend our amazing record.

Our full list of awards is as follows:

Professional Agency Team – Gold – REL

Most Effective Product Launch – Gold – Weetabix

FMCG Brand Ambassador – Gold – Caroline Firkins (Tetley)

Brand Ambassador Live – Gold – Bruno Murari (Nikon)

Field Marketing Agency of the Year – Silver – REL

Sales Campaign of the Year – Sliver – GSK

Best Sales Demonstration – Silver – Dell

Best Sales Demonstration – Bronze – Panasonic

Team of the Year – Bronze – DWRB

Field Data Award – Bronze – DWRB

Most Effective Product Launch – Bronze – Tetley

Technology Brand Ambassador – Bronze – Bruno Murari (Nikon)

FMBE Awards 2016

We are delighted to announce after an incredible night at the FM&BE awards REL have collected 10 awards across 7 of our teams. Our News UK have retained the gold award for Team of the Year, winning bronze were our Molson Coors team, an amazing result for both teams!  REL as an agency scooped up 2 silvers, one for Professional Agency and finished the night on a high by retaining our silver award for Agency of the Year.

 Field Marketing Agency of the Year – Silver (REL)

Professional Agency Team – Silver (REL)

Most Effective Stand/Display (Small Scale) – Bronze (News UK & Weetabix)

Most Effective FMCG Campaign – Bronze (Mondalez, Ritz Crisp & Thin)

Most Effective Small Scale or Local Campaign – Bronze (Red Bull)

Team of the Year – Gold (News UK)

Team of the Year –  Bronze (Molson Coors)

 Most Effective Tactical Campaign (ROI led) – Silver (Tetley)

Field Data Award – Gold (Danone Waters/ Red Bull)

Most effect demo or sampling at retail – Bronze (Panasonic)

2015 Awards


REL are thrilled to announce another award winning year.  The 2015 FM&BE awards on 22nd October saw us scoop a raft of awards commending the work we deliver for our customers as well as being awarded silver in the coveted Agency of the Year category.

Team of the Year (FMCG) – Gold (Mondeléz)

Client Relationship – Gold (Mondeléz)

Outsourced Sales Performance of the Year – Silver (Red Bull)

Most Effective Instore Marketing – Silver (Danone Waters)

Brand Ambassador of the Year – Silver (Jamie Dalton, Molson Coors)

Agency of the Year – Silver (REL)

Client Relationship– Bronze (Molson Coors)

fmbe awards 2014


Once again, REL has been awarded the prestigious title of FM&BE Agency of the Year.  The event on the 23rd of October saw REL collect a record number of awards for work across multiple customers and a broad set of categories.  In total, 14 entries were placed.

Agency of the Year – Gold (REL)

Operations Team of the Year – Gold (Camelot, Tactical)

Brand Ambassador of the Year – Gold (Chris Bond, Molson Coors)

Team of the Year (FMCG) – Silver (Mondeléz)

Team of the Year (Non-FMCG) – Silver (Nikon)

Most Effective Tactical Marketing Campaign – Silver (Mondeléz)

Most Effective Small Scale or Local Campaign – Silver (Danone Waters)

Best Ever Use of a Brand Asset – Bronze (Red Bull)

Team of the Year (FMCG) – Bronze (Molson Coors)

Outsourced Sales Performance of the Year – Bronze (Nikon)

Most Effective Instore Demonstration – Bronze (Nikon)

Field Data Award – Bronze (Molson Coors)

Most Effective Tactical Marketing Campaign – Bronze (News UK)

Field Efficiency Award – Bronze (News UK)

fmbe awards 2011


What a year for REL and our customers.  We felt like we spent more of the night on stage than at our table!

Agency of the Year – Silver (REL)

Special Legacy Award – Gold – (Red Bull)

Logistics Award – Silver – (Waitrose)

Staff Performance of the Year – Bronze (Camelot)

Team of the Year (non FMCG) – Bronze (Motorola)

Most Effective Small Scale / Local Campaign – Bronze (Red Bull)

Brand Ambassador of the Year – Bronze (Luke Duckett – Tactical)

Most Effective Tactical Campaign – Bronze (Red Bull)

Most Effective Brand / Store Relationship – Silver (Red Bull)

Most Effective Demo / Sales Campaign – Silver (Red Bull)

FMBE Awards 2012


On top of our outstanding success of winning awards for our customers at the 2012 FMBEs, everyone at REL was thrilled to hear we’d won our second Agency of the Year title!

Agency of the Year – Gold (REL)

Most Effective Brand Training / Mystery Shop – Gold (Camelot)

Special Summer Event – Gold & Bronze (News International & Cadbury)

Team of the Year – Silver (Kraft)

Team of the Year (non FMCG) – Silver (Motorola)

Outsourced Sales Performance – Kraft (Silver)

Most Effective Tactical Campaign – Silver & Bronze (Red Bull & FirstDrinks)


Awards, REL awards


No other agency has achieved the same level of industry award recognition as REL.  We are very proud to have received so much external recognition in recent years.

We made history at the 2014 FMBE awards as the first ever agency to win 3 consecutive Agency of the Year titles.

fmbe awards 2013


By defending our title and winning FMBE Agency of the Year at the 2013 awards we have now won AOTY for an unprecedented three time in four years.  At the 2013 FMBEs we also won a number of awards for the work we deliver for our fantastic customers.

Agency of the Year – Gold (REL)

Most Effective Tactical Marketing – Gold & Silver (Mondeléz & Cadbury Mondeléz)

Team of the Year – Silver (Molson Coors)

Outsourced Sales Performance of the Year – Bronze (Mondeléz)

The Debbie Wilkes New Business Award – Bronze (Mondeléz)

Product Launch of the Year – Bronze (Molson Coors)