multiple grocers, instore marketing

MULTIPLE GROCERS

We deliver hundreds of thousands of calls each year in the multiple grocers, both for our contracted customers and on a flexible ‘tactical’ basis.

We have direct, contracted relationships with a number of the top 5 retailers and we have developed strong working relationships comprising head office and regional & local contacts.  As a result, we have a thorough understanding of the multiple grocers’ working practices.

REL is accredited to visit Asda and Sainsbury’s on a tactical basis.  We’ve held Sainsbury’s accreditation status for the past 5 years and have led the Asda Merchandising Accreditation Programme since its inception in 2012.

Our success in this channel comes as a result of the relationships we’ve developed, our working knowledge of the retailers and application of our industry leading data capabilities that transform and magnify the value of in-store conversations and actions.

Convenience, convenience channel

CONVENIENCE

Through smart application of data and our proprietary tools we are driving disciplined practice within the convenience channel

Technology, technology field marketing

TECHNOLOGY

Typically, a team in this channel will be in any store for less than 1% of its opening hours so leaving a legacy is paramount.

High Street Channel, high street marketing campaigns

HIGH STREET

Shopper experience and operational excellence are crucial as the high street continues to play its part in the emerging multichannel environment