REL’s unprecedented track record at the FMBE awards continues with yet another record year. We are incredibly proud to have collected a total of 15 awards at this year’s FMBE Awards including Gold for FM&BE Agency of the Year. This continues our unrivalled track record at the industry awards, having placed Gold or Silver in the Agency of the Year category every year for the past ten years.
As a total we scooped 3 Golds, 6 Silvers and 6 Bronze awards and our recognition spanned a number of categories reflecting the solid performance that our teams deliver for our customers day in, day out. We are rightly proud of all of the customer teams that were recognised on the night including Mondelez, Weetabix, GSK and Tetley and particularly delighted at the recognition of our growing presence in the considered purchase category taking home Gold for Logitech, 2 x Silvers for Dell and Bronze for Panasonic.
As a people business nothing thrills us more than external recognition of our brilliant people and huge thanks and congratulations must go to Phyliss Ward, Mudassar Ishfaq and Ashley Day for their recognition in the Brand Ambassador of the year categories and also to Adrian Gaynor and Adil Cockar who also made the shortlists
Stephen Gordon, MD at REL, commented:
At REL we have an absolute belief that it is our people who are the key to the success of our and our customers’ businesses. We don’t make laptops or chocolate bars or cameras. Our product is our people and this belief drives our strategy and is reflected in our vision ‘loved by our people and first choice for customers.
For us our unprecedented record in our industry awards is a reflection of the consistency of our performance across a breadth of services reflecting our obsession with understanding and responding to our customers’ needs and developing our people to be brilliant in all that they do.
Our full list of awards is as follows:
AGENCY OF THE YEAR – GOLD – REL Field Marketing
MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS) – GOLD – Mondelez
SALES CAMPAIGN OF THE YEAR – GOLD – Logitech
TEAM OF THE YEAR – SILVER – GSK
FIELD DATA AWARD – SILVER – Dell
MOST EFFECTIVE DISPLAY UNIT – SILVER – Weetabix
SPECIAL AWARD – MOST SUCCESSFUL EVENT SERIES OR SEASONAL SUCCESS – SILVER – Mondelez
BRAND AMBASSADOR OF THE YEAR (Field Sales) – SILVER – Phyllis Ward
BRAND AMBASSADOR OF THE YEAR (Demo/Exp) – SILVER – Mudassar Ishfaq
MOST EFFECTIVE INSTORE MARKETING – BRONZE – Mondelez
MOST EFFECTIVE INSTORE MARKETING – BRONZE – Tetley
MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS) – BRONZE – GSK
BRAND AMBASSADOR OF THE YEAR (Demo/Exp) – BRONZE – Ashley Day
PRODUCT LAUNCH OR RELAUNCH AWARD – BRONZE – Tetley
PRODUCT LAUNCH OR RELAUNCH AWARD – BRONZE – Weetabix