REL HAS BEEN RECOGNISED AS ONE OF THE UK’S BEST WORKPLACES FOR WOMEN™ 2019

REL are one of only 55 companies in the UK to be recognised as one of the UK’s Best Workplaces™ for Women. We are delighted to be ranked 5th of all large workplaces in the UK. This is a fantastic achievement and really shows what the culture is like in our family. This is our second year of recognition and the second year that Great Place to Work® run this list so it is an honour to be recognised for two consecutive years.

About Best Workplaces for Women

Best Workplaces™ for Women recognises organisations which go beyond the statutory to ensure that women in their workforce are treated fairly when it comes to pay, recognition, training and promotion opportunities, and where they can take the time off they need to attend to childcare or other family commitments.

Stephen Gordon, REL MD said:

We are delighted to be named a Great Place to Work for Women given that almost two thirds of our hard-working colleagues are female. However, aside from specific maternity enhancements our focus on being a Great Workplace and on engagement is all around people irrespective of gender!

One area that we have been deliberately focusing on is growing the number of women in our senior leadership team and it is really pleasing to share that the percentage of females in our top team has increased from 10% to 42% over the last two years which has not only improved the balance of the team but has led to improved cohesion and a more collaborative style of leadership.

REL RANKED ONE OF THE 2019 BEST WORKPLACES IN EUROPE

We are extremely proud to announce that REL ranked 18th on this year’s Best Workplaces in Europe list for a fifth consecutive year up 12 places from 30th in 2018. The 2019 awards ceremony took place in Stockholm, Sweden. More than 1.3 million employees participated in the survey studies in the European region.

Great Place to Work® identifies the top organisations that create great workplaces in the Europe region through publishing the annual Best Workplaces in Europe list. The list recognises companies in four size categories: Small (Under 50 employees); Medium (between 50 and 500 employees); Large (more than 500 employees); and Multinational.

To be considered for inclusion, companies must appear on one or more of our national lists in the 19 countries represented on the list (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, The Netherlands, United Kingdom). REL were considered for European accreditation after placing 7th of all Large Workplaces (251-1000 employees) in the UK Great Place to Work® awards in May 2019.

Stephen Gordon, REL MD said:

Colleague engagement is at the heart and soul of REL’s strategy and the primary pillar of our vision to be loved by our people and first choice for customers. In simple terms we believe that we can’t achieve the latter unless we create the culture to deliver the former!

It’s as clear and simple as this; engaged colleagues deliver better results.

Even if it weren’t for the reams of workplace research available that shows engaged organisations typically deliver twice the net income of those with low levels of engagement, we see it in the multi award winning results that our teams deliver. Our people choose to invest in us and go over and above the requirements of their day job to make things happen for our customers at point of purchase or decision.

Engagement works for us as a force magnifier, whatever role our colleagues occupy they do it better when they feel valued, consulted, listened to and have a very clear understanding of what we and our customers are trying to achieve and the role that they play in delivering success.

REL don’t manufacture or produce amazing FMCG and consumer electronic brands as most of our customers do. Our product is people and sales teams we deploy to represent those amazing brands, so it is critical that our colleagues are engaged, feel part of both our and our customers’ families and fundamentally trust and love the company that they are part of.

We don’t see engagement as a task or an extra job that we need to do it is the job!

We are proud of our five consecutive UK and European appearances on the GPTW rankings, those listings along with the fact that in recent times more than sixty colleagues have chosen to return home to REL tell us we are doing a lot of things right however we will never become complacent about people engagement.

In fact, the one (and only) thing that keeps me awake at night is pondering over how we can become an even better place to work to deliver even more for our partners.

REL ACCREDITED A ‘GREAT PLACE TO WORK®’ FOR A FIFTH CONSECUTIVE YEAR

REL have achieved Great Place to Work® accreditation for a fifth consecutive year earning the laureate status and placing 7th of all Large Workplaces (251-1000 employees) up four places from 11th position in the Large Workplaces category in 2018.

The 2019 awards ceremony took place in the Tobacco Dock, London and we are delighted that REL has been recognised by its employees as an organisation that promotes a healthy workplace culture through trust, pride and camaraderie.

Understanding the perspective of employees is key to building a successful workplace environment. To determine an organisations ranking, Great Place® to Work administers their Trust Index survey® to all employees which represents 2/3rds of the final score. The remaining third of the score comes from the Culture Audit®, a business-driven questionnaire that uncovers and evaluates the organisation’s HR and leadership practices, policies and culture.

 

Stephen Gordon, REL MD said:

I am hugely proud of our family here at REL and also what they achieve for our brand partners everyday. Whether those achievements are on the front line winning in store and increasing or influencing our partners’ sales at the point of purchase or whether it is one of the back office teams at Winnersh who support and enable our field sales teams to do their stuff, our collective team deliver outstanding return for our customers.

I truly believe our success has come from the one thing that I am most proud of here at REL which is our culture; it is our focus on building trust and engagement with our people that enables and empowers them to win and make things happen for our customers and our multi award winning delivery provides the evidence that our people do just that!

Our cultural commitment “The People Promise,” was created by our people not the management team and we try to live it everyday using it to continuously improve and ensure that REL is the best company to work for in the UK.

Put simply we try everyday to create an environment where people come to work because they want to not because they have to!

 

SMARTSPOTTER LAUNCHES IN THE UK

SmartSpotter enables retailers and manufacturers through the power of Mobile Crowd Sourcing

 SmartSpotter lets UK shoppers monitor and place products, promotions, prizes and displays with a iPhone and Android smartphone app: a new step in the field of Mobile Crowd Sourcing.

 Thanks to the SmartSpotter app manufacturers and retailers now have a direct, advantageous and efficient view of their instore execution and campaigns.

 As of today, it is possible for UK shoppers to make money with their smartphone thanks to the launch of the SmartSpotter application in the UK. SmartSpotter is a real-time online platform that provides quick and efficient information about campaigns on the shop floor, for example. SmartSpotter uses shoppers with a smartphone as a mobile workforce. UK Spotters’ can register to collect photos and data on the shop floor in exchange for a fee via the SmartSpotter app. This way clients – both (brand) manufacturers and retailers – can make sure the promotion and presentation of their product(s) are carried out in the store as agreed, fast and efficiently.

When an action is launched in the store, a point of sale or even on the street, knowing how well it is placed becomes a challenge. SmartSpotter aims to make in-store merchandising execution negotiable. Having shoppers take pictures of a product, shelf, display or promotion with their phone gives clients an insight into specific promotional campaigns on the shop floor, as well as beyond. With the SmartSpotter platform and their smartphone, Spotters are the ‘eyes and ears on the market’ for numerous players in the retail sector. SmartSpotter is already active in several European countries and in Australia. Every week, tens of thousands of active Spotters carry out assignments for more than 250 clients in the Consumer Electronics, Body & Healthcare, Petrol and Food markets.

Arno Fidder, co-founder of SmartSpotter, says: “In the past, companies sent mystery shoppers to shops to see if their product was sold properly. Today, shoppers can make this sure via their smartphone, which is a lot cheaper for the client, both in terms of costs and time: SmartSpotter can be up to 50% cheaper than traditional mystery shopping and merchandising. The use of shoppers to gain full insight into specific data is a new form of Mobile Crowd Sourcing and we notice that retailers and suppliers are truly interested in this development. It is a trend we would like to build on: you outsource to the shoppers themselves and at the same time it is a nice extra income for the Spotters. ”

How does it work exactly?

The SmartSpotter app can be downloaded from the App Store and the Google Play Store, but can only be activated once shoppers have signed up via the website www.UKsmartspotter.com. SmartSpotter determines, based on the data entered, whether someone gains access to the exclusive network. SmartSpotter’s aim is to obtain national coverage with representative Spotters in all relevant places where assignments must be carried out, which is why a Spotter’s postal code check is part of the process.

A client request kicks SmartSpotter into action. The request is translated into a specific assignment in the app. When a Spotter accepts the assignment in the app, the assignment is hidden for other Spotters. The Spotter then has an hour to take a picture in the relevant store or on a specific location of a product, shelf or promotional display. Spotters can accept a limited number of assignments simultaneously, depending on the experience. The fee varies depending on the nature of the assignment. Through location-determination software and photo evidence, it is guaranteed that the assignment has been carried out in the right place.

Before a fee is transferred to the personal Spotter account, the assignment must be approved by SmartSpotter’s approvers. Spotters can also earn Smartpoints: points that can be collected in addition to the cash balance. The more assignments are fulfilled, the higher a Spotter will be on the ranking. A higher rank allows you to accept multiple assignments at the same time and to reserve them for longer. Additionally, the most experienced and reliable Spotters have the opportunity to also carry out direct corrections and (light) merchandising to help the supplier and the retailer out. Fidder: “You can actually also see it as a sort of ‘gamification’ of real business assignments through which very valuable data for the sector is retrieved.”

Real-time shareable reporting and automatic analysis for more efficiency

The online SmartSpotter dashboard draws up the Spotter findings and allows clients to efficiently adjust a campaign and improve it in cooperation with a retailer. For example, various automatic alerts are sent out to the shop and main office via the real-time shareable dashboard and immediate corrections are supported via the SmartSpotter tool for external services and store employees themselves.

In 2017 SmartSpotter became part of the Advantage Smollan group. Louise Araguez, Sales Director of SmartSpotter UK indicates: “SmartSpotter is a solution that perfectly complements our existing Field Marketing services. Our strength is to think along with our customers in terms of quality, but also in terms of cost structure. Especially in the past years this is a recurring topic. Everything must be faster and cheaper and that keeps us sharp. 70% of shoppers still make a definitive choice of product and brand on the shop floor and this emphasizes the importance of in-store campaigns and optimal visibility. SmartSpotter is the ideal solution to monitor and fix this quickly and cost-effectively. ”

 In the online dashboard, SmartSpotter’s clients immediately see the situation on the shop floor.: “We as SmartSpotter UK can provide additional advice and take concrete action to rectify the possible ‘imbalanced situation’, even during the campaign by direct correction in the store, shared dashboards and automated alerts. The fact that we can offer this solution to our customers first in the (local) market is a win-win for shoppers, retailers and suppliers and makes us extremely proud. ”

About SmartSpotter

SmartSpotter was founded by former sales-, marketing- and category managers in early 2011 in the Netherlands. The goal is that on 25 November 2024 all agreements between retailers and suppliers will be fulfilled. This is done by making in-store execution quick, accessible and efficiently negotiable through shoppers, field staff and store staff. With the SmartSpotter platform, the Spotters with their smartphone are the ‘eyes and ears in the market’ of, for example, shopper marketing- and sales managers. In 2017 SmartSpotter became an Advantage Smollan Company. More info on www.smartspotter.com.

About Advantage Smollan

The strategic international partnership between Advantage Solutions and Global Smollan Holdings represents the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers. Together we are able to work with our clients and customers globally.

Founded in 2015, Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.

About SmartSpotter UK

—————————————

Do you have questions or would you like to connect with the specialists at Advantage Smollan and SmartSpotter? Do not hesitate to contact us:

Louise Araguez Tel 07825682063 or email laraguez@uk.smartspotter.com

REL RECOGNISED FOR EXCELLENCE IN WELLBEING

We are excited to announce that REL has been recognised for Excellence in Wellbeing by Great Place to Work®.  This recognition follows 4 consecutive years of Great Place to Work® accreditation in both the UK and Europe and our achievement of being a Best Workplace™ for Women in 2018’s inaugural list.

We are extremely proud of all our Great Place to Work® accreditations and being recognised for Excellence in Wellbeing further demonstrates our commitment to our people and cements our status as a company that truly puts people at the heart of all we do.

About the Excellence in Wellbeing recognition:

The Excellence in Wellbeing methodology tracks the six key dimensions that drive a culture of wellbeing:

  • Work Environment
  • Mental and Physical Health
  • Financial Security
  • Interpersonal Relationships
  • Work-Life Balance
  • Fulfilment at Work

Measuring and investing in these six areas allows employers to build a culture of wellbeing – not only optimising their employee experience but ensuring that engagement and productivity are sustainable in the long run.

Stephen Gordon, REL MD said:

The six points above are key areas we have invested in for a long time and something we will continue to invest in going forward. People and culture are at the very heart of our vision and mission ‘loved by our people and first choice for customers’. We try extremely hard to make our colleagues feel valued and part of our family, motivating and inspiring them to deliver better results for our clients whilst also providing a stable and empowering workplace.

We are GOLD!

REL’s unprecedented track record at the FMBE awards continues with yet another record year.  We are incredibly proud to have collected a total of 15 awards at this year’s FMBE Awards including Gold for FM&BE Agency of the Year. This continues our unrivalled track record at the industry awards, having placed Gold or Silver in the Agency of the Year category every year for the past ten years.

As a total we scooped 3 Golds, 6 Silvers and 6 Bronze awards and our recognition spanned a number of categories reflecting the solid performance that our teams deliver for our customers day in, day out.  We are rightly proud of all of the customer teams that were recognised on the night including Mondelez, Weetabix, GSK and Tetley and particularly delighted at the recognition of our growing presence in the considered purchase category taking home Gold for Logitech, 2 x Silvers for Dell and Bronze for Panasonic.

As a people business nothing thrills us more than external recognition of our brilliant people and huge thanks and congratulations must go to Phyliss Ward, Mudassar Ishfaq and Ashley Day for their recognition in the Brand Ambassador of the year categories and also to Adrian Gaynor and Adil Cockar who also made the shortlists

Stephen Gordon, MD at REL, commented:

At REL we have an absolute belief that it is our people who are the key to the success of our and our customers’ businesses. We don’t make laptops or chocolate bars or cameras. Our product is our people and this belief drives our strategy and is reflected in our vision ‘loved by our people and first choice for customers.

For us our unprecedented record in our industry awards is a reflection of the consistency of our performance across a breadth of services reflecting our obsession with understanding and responding to our customers’ needs and developing our people to be brilliant in all that they do.

 

Our full list of awards is as follows:

AGENCY OF THE YEAR – GOLD – REL Field Marketing

MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS) – GOLD – Mondelez

SALES CAMPAIGN OF THE YEAR – GOLD – Logitech

TEAM OF THE YEAR – SILVER – GSK

FIELD DATA AWARD – SILVER – Dell

MOST EFFECTIVE DISPLAY UNIT – SILVER – Weetabix

SPECIAL AWARD – MOST SUCCESSFUL EVENT SERIES OR SEASONAL SUCCESS – SILVER – Mondelez

BRAND AMBASSADOR OF THE YEAR (Field Sales) – SILVER – Phyllis Ward

BRAND AMBASSADOR OF THE YEAR (Demo/Exp) – SILVER – Mudassar Ishfaq

MOST EFFECTIVE INSTORE MARKETING – BRONZE – Mondelez

MOST EFFECTIVE INSTORE MARKETING – BRONZE – Tetley

MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS) – BRONZE – GSK

BRAND AMBASSADOR OF THE YEAR (Demo/Exp) – BRONZE – Ashley Day

PRODUCT LAUNCH OR RELAUNCH AWARD – BRONZE – Tetley

PRODUCT LAUNCH OR RELAUNCH AWARD – BRONZE – Weetabix

 

REL MAKE THE SHORTLIST

REL are thrilled to have been shortlisted for 26 awards at the 2018 FMBE Awards across an impressive 11 categories. REL have an unprecedented record in our industry awards, collecting a total of 79 awards in the last ten years, and having won Gold or Silver in Agency of the Year every year in the past nine years.

Stephen Gordon, MD commented:

We are incredibly proud of our FMBE awards success and are thrilled that yet again our teams are being acknowledged for the huge contribution they make to our customers brands. What makes us especially proud is the consistency of our performance across such a breadth of services reflecting our obsession with understanding and responding to our customers’ needs.

At REL we have an absolute belief that it is our people who are the key to the success of our and our customers’ businesses.  This belief drives our strategy and is reflected in our vision ‘loved by our people and first choice for customers’.

What differentiates REL further in terms of our ability to deliver for our customers is a unique combination of competencies and assets which deliver results. The retail landscape is changing, and field marketing needs to change with it.  Being an Advantage Smollan company provides us with access to an ever-increasing range of outsourced sales and marketing solutions allowing us to work with our customers on both a local and a global scale and the breadth and scale of this year’s shortlist is reflective of REL’s commitment to entrepreneurial culture and passion for adding value.

To read more about the FMBE shortlist, checkout their website http://fieldmarketing.com/fmbe-2018-shortlist/.

REL AND ODM ANNOUNCE STRATEGIC PARTNERSHIP

REL has entered into a strategic partnership with ODM which will allow us to access opportunities in new market sectors and, with ODM’s expertise, offer customers an even broader range of services.

REL will provide ODM with centralised support services including campaign fulfilment, HR, recruitment, IT support and development.  ODM will bring their expertise in the financial services and loyalty markets and the collaboration will offer both businesses exciting opportunities for business development and diversification.

As part of the strategic partnership, ODM’s head office will relocate to REL’s headquarters in Winnersh.  ODM will remain an independent limited company with no change in control or ownership.

Stephen Gordon, REL MD said,

We look forward to welcoming Simon and his team to Winnersh.  The key factors in bringing this collaboration to fruition were the aligned approaches to people, culture and customer service; which are at the heart and soul of both businesses. We believe that this collaboration will provide new and exciting opportunities for growth for both REL and ODM.  We are passionate about offering new and existing customers the broadest range of comprehensive and compelling field sales and marketing services and this strategic partnership will help enable that for both businesses.

REL accredited in the inaugural Great Place To Work® for Women ranking in the UK

REL are one of only 37 companies in the UK to gain Best Workplaces™ for Women recognition, ranking as an incredible 4th in the Large Company list; an outstanding achievement and one that recognises the culture at REL.

About Best Workplaces™ for Women

Best Workplaces™ for Women recognises organisations which go beyond the statutory to ensure that women in their workforce are treated fairly when it comes to pay, recognition, training and promotion opportunities, and where they can take the time off they need to attend to childcare or other family commitments. We also look for examples of other great things organisations do to ensure that women in their workforce have a fair and positive work experience, and where they are able to contribute their talents and develop personally and professionally.

Stephen Gordon, REL MD said:

We are hugely proud of this accreditation and the recognition of our approach to create a fair and inclusive environment at REL.

We will continue to focus on winning the hearts and minds of our people within a workplace that offers equal opportunity to all our colleagues, regardless of gender or any other factor.

REL ACCREDITED A EUROPEAN ‘GREAT PLACE TO WORK’®

We are proud to announce that Great Place to Work® has named REL 30th on its annual Best Workplaces™ in Europe list for a 4th consecutive year. The 2018 awards ceremony took place in Athens, Greece.

The list recognises organisations in four size categories: Under 50 Employees; Small & Medium (50-500); Large (501+); and Multinational. To be considered for inclusion, organisations must appear on one or more of the national Great Place to Work® lists in one of the 19 countries represented on the list and meet the minimum quantitative threshold on the Trust Index© survey. REL were considered for European placement after ranking 11th in the UK Great Place to Work® awards in May 2018.

More than 1.6 million employees from 2,800 companies across Europe participated in the survey and the ranking assessed employees’ perspectives on leadership, innovation, inclusion, organisational culture and trust.

Europe’s Best Workplaces™ create cultures that are welcoming, friendly, and inclusive. Ninety-three percent of employees at this year’s best workplaces say they’re proud of their workplaces and 92% say they can be themselves at work.

Stephen Gordon, REL MD said:

Colleague engagement is the heart and soul of our strategy and the primary pillar of our vision to be ‘loved by our people and first choice for customers’. We believe, very simply, that we can’t achieve the latter unless we create the culture to deliver the former!

It’s as clear and simple as this; engaged colleagues deliver better results. Engagement works for REL as a force and resource magnifier; whatever role our colleagues occupy, they do it better when they feel valued, consulted and listened to.

REL do not manufacture amazing FMCG and consumer electronic goods as all our customers do, our product is our people and our teams. This is why it is so important that our people are engaged, feel part of both ours and our customers’ families and fundamentally trust and love the company that they are a part of.

Even if it weren’t for the reams of workplace research available that shows engaged organisations and teams typically deliver twice the net income of those with low levels of engagement, we see it in the multi award winning and industry leading results that our teams deliver for our partners. It is also demonstrated in how often our colleagues go the extra mile to make things happen for our customers.

For engagement to work your engagement strategy will need to be cherished and nurtured every day. It needs to be lived by your people and managers, day in and day out, through real and practical demonstration of the values and culture of the business.

Engagement shouldn’t be a task or an extra job to do; it is the job!

We are really proud of our four consecutive UK and European appearances on the GPTW® rankings.  Those listings, along with the fact that in recent times more than 60 colleagues have chosen to return home to REL, tell us we are doing lots of things right, however we will never become complacent about people engagement.

In fact, the one (and only) thing that keeps me awake at night is pondering how we can become an even better place to work to deliver ever better for our partners.

REL ACCREDITED A ‘GREAT PLACE TO WORK®’ FOR FOURTH CONSECUTIVE YEAR

REL have achieved Great Place to Work® accreditation for a fourth consecutive year.  The awards ceremony, which took place in London on 25th April saw REL placed in 11th position of all Large Workplaces (500+ employees) who took part in the accreditation process.

We have climbed 2 places vs. our 2017 ranking and this years’ accreditation means we are closer than ever to our initial goal of achieving GPTW laureate status with five consecutive rankings.

The methodology behind this list is one of the most rigorous workplace engagement measures available and uniquely comprises both an employee survey and an audit into an organisation’s management and HR practices both of which are measured and validated completely independently by GPTW.

Stephen Gordon, REL MD said:

Colleague engagement is at the very heart of our Vision to be “Loved by our people & First Choice for customers,” people engagement is our organisational DNA and the desire to drive ever higher levels of engagement is what keeps our management team awake at night!

Unlike our customer partners we don’t make soft drinks, confectionery, breakfast cereals, tea, consumer pharmaceuticals or consumer electronics; what we do is create highly engaged sales and brand advocate teams full of people who will represent our customers brands with passion and pride and who truly go the extra mile to deliver outstanding availability, activation and amplification at point of purchase.

Our people focused strategy and the development of trust across all our colleagues and in our organisation, has created an environment where our people come to work because they want to not because they have to.  It would be remiss of me not to add that it also means we have a very happy bunch of customers who love that, when it comes to people, we engage for success!

We are hugely proud of our people and of our accreditation and will continue to focus on winning the hearts and minds of our people as a central plank of our growth strategy.

FMBE Awards 2017

REL’s unprecedented track record at the FMBE awards continues with yet another record year.  We are incredibly proud to have collected a total of 12 awards at this year’s FMBE Awards, again collecting more than any other agency.

As a total we scooped 4 Golds, 3 Silvers and 5 Bronze awards and our recognition spanned a number of categories reflecting the solid performance that our teams deliver for our customers day in, day out.  We are rightly proud of all of the customer teams that were recognised on the night, including Weetabix, Tetley, Nikon, GSK, Dell, Panasonic and Danone Waters / Red Bull.

One of the highlights of the night was receiving Silver in the FM&BE Agency of the Year category for a third year in a row.  This continues our unrivalled track record at the industry awards, having placed Gold or Silver in the Agency of the Year category every year for the past nine years.  This award was further enhanced by collecting Gold for Professional Agency Team reflecting our Great Place to Work accreditation.

Stephen Gordon, MD at REL, commented:

REL have an unprecedented record in our industry awards collecting a total of 79 awards in the last ten years more than any other Field Sales Agency but what makes me particularly proud is that in the last nine years REL have won Gold in the Agency of the Year category four times and silver on five occasions that’s nine consecutive years of consistent achievement against our vision of Loved by Our People and First Choice for Customers a record which no other agency comes close to.

Looking beyond the total haul of awards, it is the breadth of achievement across our customer base that reassures me we are doing many things right, with wins for all of our strategic customers demonstrating that in REL we have a way of working and culture that creates great people, teams and success across our business not just in isolated pockets.

We believe the FMBE awards are a fair and independent measure of the quality of our work and an opportunity to share the success that our people create with many of the team members who deliver it and we look forward to winning Gold in 2018 to extend our amazing record.

Our full list of awards is as follows:

Professional Agency Team – Gold – REL

Most Effective Product Launch – Gold – Weetabix

FMCG Brand Ambassador – Gold – Caroline Firkins (Tetley)

Brand Ambassador Live – Gold – Bruno Murari (Nikon)

Field Marketing Agency of the Year – Silver – REL

Sales Campaign of the Year – Sliver – GSK

Best Sales Demonstration – Silver – Dell

Best Sales Demonstration – Bronze – Panasonic

Team of the Year – Bronze – DWRB

Field Data Award – Bronze – DWRB

Most Effective Product Launch – Bronze – Tetley

Technology Brand Ambassador – Bronze – Bruno Murari (Nikon)

Advantage Smollan announces the acquisition of Hamilton Bright

July 3rd 2017 – Advantage Smollan, the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), announced today its pending acquisition of Hamilton Bright Group B.V., a specialist in sales, brand activation and market intelligence in the Netherlands and Belgium.  The completion of the acquisition is subject to customary closing conditions.

Advantage Smollan provides outsourced sales, marketing, and technology solutions for consumer goods manufacturers and retailers in a number of European markets. Hamilton Bright extends Advantage Smollan’s reach into the key markets of the Netherlands and Belgium and provide a unified solution for customers in these countries. Hamilton Bright will continue to operate under its current name.

Laurence Clube, Chief Operating Officer of Advantage Smollan, commented, “I am very excited about Hamilton Bright joining Advantage Smollan. This move brings a high quality business into the group and will enable us to improve and broaden what we do for our customers by sharing best practices.”

“To build Advantage Smollan’s footprint across Europe, we are targeting companies that are number one in their markets and share our entrepreneurial culture and passion for adding value. We have clearly found that in Hamilton Bright,” said Tanya Domier, CEO of Advantage.

David Smollan, Chief Executive Officer of Smollan, added, “We are excited to partner with Hamilton Bright who are a great cultural fit for our group and bring great expertise through their diversified service offerings”.

Hamilton Bright was founded in 2000 and holds a client portfolio that includes many of the largest companies operating in the Netherlands and Belgium, whether of national or international origin.

“Hamilton Bright has a strong history of success in improving retail sales in the consumer electronics, body and healthcare, and food sectors,” said Claudio Missaglia, CEO of Hamilton Bright. “We believe that as part of Advantage Smollan we will continue to deliver exceptional results for our clients and to increase the opportunities for our people.”

About Advantage Smollan

Founded in 2015, Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan) that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe.  Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets.  The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.  For more information, visit www.advantagesmollan.com. For more information on Advantage, visit www.advantagesolutions.net.  For more information on Smollan, visit www.smollan.com.

About Hamilton Bright Group

Hamilton Bright is a shopper sales & marketing specialist, building and strengthening brands on the shop floor for some of the biggest brands in consumer electronics, the food industry, DIY, out of home and personal & healthcare. Hamilton Bright specializes in providing sales, brand activation and marketing intelligence solutions in the Netherlands and Belgium. For additional information, visit www.hamiltonbright.com

Contacts

Advantage Solutions:

Will Minton, VP Corporate Marketing

Tel: 949 797 3105

Email:  will.minton@advantagesolutions.net

 

Global Smollan Holdings:

Monique Yaffe, Chief Marketing Officer

Tel: +27 11 458-0000

Email: monique.yaffe@smollan.com

 

Advantage Smollan:

Laurence Clube, COO

Tel: +44 (0)118 927 1010

Email: lclube@advantagesmollan.com

 

Hamilton Bright:

Claudio Missaglia, CEO

Tel: +31(0)6 53 215 747

Email: c.missaglia@hamiltonbright.com

 

Bryce Robinson, General Counsel

Tel: 949 794 2204

Email: bryce.robinson@advantagesolutions.net

 

Advantage Smollan Acquires Integrated Creative Agency Intermarketing

June 5th, 2017 – Advantage Smollan, the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), announced today its acquisition of Intermarketing Agency (Intermarketing), an award-winning, integrated creative agency based in London, Leeds, Amsterdam, and Sydney.

Advantage Smollan provides outsourced sales, marketing, and technology solutions for consumer goods manufacturers and retailers in a number of European markets. Intermarketing extends Advantage Smollan’s capabilities into several areas including brand and retail campaigns, strategy, brand communications, data and insights, and content creation.

Laurence Clube, COO of Advantage Smollan, commented, “This move is hugely significant for us as we continue to broaden our range of services. It’s great to have a business of the quality of Intermarketing joining us.”

“Our expansion efforts are both geographic and capability-oriented” said Tanya Domier, CEO of Advantage. “Intermarketing’s focus across consumer, shopper, and experiential marketing is similar to the service mix we have built our reputation around in the U.S. Bringing them on board strengthens our value proposition in Europe as well as our ability to service clients globally.”

David Smollan, CEO of Smollan, added, “We are very excited about the addition of Intermarketing to the Advantage Smollan portfolio. They are a great cultural fit for our group and bring great expertise through their diversified service offerings.”

Intermarketing, with over 170 members of staff, was founded in 1988 and holds an impressive client portfolio including brands from the worlds of sports, finance, and fashion.

“We’re excited for the future of Intermarketing Agency and for all the people we employ.” said joint Managing Partners Steve Sowden and Jamie Allan.

“The agency has seen rapid growth since 2011 and being part of the Advantage Smollan group will help move the agency to the next level. It was very important for us to find a parent company that had a shared vision, culture, and mindset when it came to business and we believe we have found exactly that.”

“As part of the wider group we can continue to grow both our geographical reach and our skill base whilst supporting Advantage Smollan’s own plans for expansion.”

About Advantage Smollan

Founded in 2015, Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan) that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe.  Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets.  The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.  For more information, visit www.advantagesmollan.com. For more information on Advantage, visit www.advantagesolutions.net.  For more information on Smollan, visit www.smollan.com.

About Intermarketing Agency

Intermarketing is an integrated, creatively-driven and service-led agency with a focus on ROI. With 29 years of brand building expertise Intermarketing has the ability to execute campaign ideas globally across all channels, building specialist teams around client requirements to offer true collaboration and expertise in brand communications, data and CRM, digital, experiential, retail, TV and video, 3D and animation, media, partnerships, content, and social media.  For additional information visit www.intermarketing.com

Contacts

Advantage Solutions:

Will Minton, VP Corporate Marketing

Tel: 949 797 3105

Email:  will.minton@advantagesolutions.net

 

Smollan Group:

Monique Yaffe, Chief Marketing Officer

Tel: +27 11 458-0000

Email: monique.yaffe@smollan.co.za

 

Advantage Smollan:

Laurence Clube, COO

Tel: +44 (0)7717 733 294

Email: lclube@advantagesmollan.com

 

Intermarketing Agency:

Steve Sowden, Managing Partner

Tel: +44 (0)113 275 3912

Email: steve.sowden@intermarketing.com

 

Jamie Allan, Managing Partner

Tel: +44 (0)113 275 3912

Email: jamie.allan@intermarketing.com

 

Bryce Robinson, General Counsel

Tel: 949 794 2204

Email: bryce.robinson@advantagesolutions.net

REL GREAT PLACE TO WORK® ACCREDITATION FOR A THIRD CONSECUTIVE YEAR

REL achieve the highly coveted Great Place to Work® accreditation for a third consecutive year in the GPTW 2017 annual survey and is now well on the way to achieveing it’s stated goal of becoming a GPTW laureate company with five consecutive rankings.

Our 2017 placement saw REL climb two places on the large company ranking list to secure 13th spot in a year where more companies than ever before particpated.  For the first time since inception, a total of 37 lage companies gained the standard required to become GPTW accredited.

The methodology behind this list is one of the most rigorous workplace engagement measures available and uniquely comprises both an employee survey and an audit into an organisation’s management and HR practices both of which are measured and validated completely independently by GPTW.

Stephen Gordon, REL MD said: “People and culture are at the very heart of our vision and mission Loved by our people and first choice for customers, we genuinley believe we can only succeed in the latter by achieving the former and consequently creating a culture of trust is a key priority for REL and why we try so hard to make our colleagues feel valued and part of our family truly inspiring them to deliver better for our partners.”

“I truly believe that colleague engagement has been the fuel of REL’s significant growth over the last six years and we will continue to listen and respond to our people as we strive to become the Best Company to Work for and with for both our colleagues and customers.”

If you are interested in working with a Company that really does Care for Colleagues then get in touch.

Advantage Smollan to Acquire Combera Group GmbH

March 2017

Transaction ramps up Advantage Smollan’s footprint, enabling it to work with customers across Europe. 

London – March 17, 2017 – Advantage Smollan Limited, the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), announced today its pending acquisition of Combera Group GmbH. Combera is a specialist in outsourced sales, merchandising, auditing, activation and engagement with operations in 13 European countries and a partnership network that extends to many more.  The completion of the acquisition is subject to customary closing conditions, including receipt of all necessary regulatory approvals.

Advantage Smollan provides outsourced sales, marketing, and technology solutions for consumer goods manufacturers and retailers in Europe, and after completion of the Combera acquisition will have operations in 15 European countries, including the United Kingdom, Germany, Austria, Poland, Portugal and Russia.

Two years ago Advantage, which operates in North America, and Smollan, which operates on four continents outside Europe, became the world’s leading retail solutions company when they announced a global partnership that leverages each other’s footprints and best practices to provide seamless global services for deeper, broader strategic partnerships with clients. This included the formation of Advantage Smollan as a unified solution for Europe.  After completion of the Combera acquisition, the global partnership spans six continents and more than 35 countries.

“The addition of Combera to our portfolio dramatically changes our presence and scale and gives us the widest reach across Europe in our space” said Laurence Clube, Chief Operating Officer of Advantage Smollan. “Combera will also bring to the wider Advantage Smollan group its many best practices and additional reach through its partnership network which opens the door to future growth opportunities. The transaction represents a big step forward on our vision to provide comprehensive solutions across Europe and globally through the larger partnership between Advantage and Smollan.”

“In order to provide our enterprise clients with holistic retail sales, technology, and reporting solutions in Europe and on a global scale, we must have the absolute best in terms of local leadership, talent, and resources on the ground in Europe so we can enhance our value proposition through our expanded footprint and capabilities while maintaining laser focus on our legacy regions” said Tanya Domier, Advantage CEO. “We have delivered on this with our acquisitions and leadership appointments to-date, from enlisting industry veteran Hans Savonije of Royal Unibrew as the Executive Chairman, to our pending acquisition of Combera which has a reputation for excellence and expertise in every country it operates.”

“Our long history and proven capabilities in outsourcing sales solutions across a diversified European cultural landscape will enlarge the global footprint of this joint journey” highlighted Sarah Auer, CEO of Combera. Founded in 1976, Combera’s client portfolio includes some of the leading multinational brands operating in Europe.  Given its history, success and footprint, Combera will continue operating under its current name.

 About Advantage Smollan

Founded in 2015, Advantage Smollan is the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan) that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe.  Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets.  The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.  For more information on Advantage Smollan, visit www.advantagesmollan.com.  For more information on Advantage, visit www.advantagesolutions.net.  For more information on Smollan, visit www.smollan.com.

About Combera Group GmbH

Combera was founded in Munich in 1976 with a mission to upgrade the sales model through outsourced services. Since then the company has diversified in service areas and geographical coverage but remained committed to the original goal of delivering sales solutions at the Point of Purchase. In early 2000’s Combera started its international journey by successively partnering with local entrepreneurs in other countries.  Through its partnership network Combera is a leading provider across Europe of Field Marketing Services and Solutions, to leading multinational brands with solutions for shopper engagement, availability, activation and auditing. For additional information visit www.comberagroup.com

Contacts

Advantage Solutions:

Will Minton, VP Corporate Marketing

Tel: 949 797 3105

Email:  will.minton@advantagesolutions.net

 

Smollan Group:

Monique Yaffe, Executive Director

Tel: +27 11 458-0000

Email: monique.yaffe@smollan.co.za

 

Advantage Smollan:

Laurence Clube, COO

Tel: +44 (0)7717 733 294

Email: lclube@advantagesmollan.com

 

Combera Group GmbH:

Sarah Auer, CEO

Tel: +49 89 55107-525

Email: sarah.auer@combera.com

 

Bryce Robinson, General Counsel

Tel: 949 794 2204

Email: bryce.robinson@advantagesolutions.net

Advantage Smollan Acquires Flixmedia Digital Distribution Platform

November 4, 2016, 

Leading Content Syndication Player Expands Company’s Digital Reach to Over 1,200 Retailers in 68 Countries

LONDON — Advantage Smollan, the European joint venture between Advantage Solutions and Smollan Group, announced today its acquisition of Flixmedia, the leading global platform for the distribution of rich brand content to leading online retailers. Through the management and syndication of brand assets, Flixmedia’s platform drives sales conversion, basket value and profit margins with impactful solutions designed to engage shoppers. Terms of the transaction were not disclosed.

 

Flixmedia (www.flixmedia.eu) helps brands and retailers optimize and influence sales across all channels with personalized shopper experiences. Leveraging their global retailer network of over 1,200 online properties across 68 countries, Flixmedia’s platform brings a turnkey solution to the constant challenge of distributing consistent, comprehensive and compelling content online.

 

Flixmedia will continue operating under its current name, and CEO Scott Lester will continue leading the organization.

 

“As consumers continue to start the shopper journey online, whether it be for research or purchase, Flixmedia is there to support them with the highest quality content across the largest retailer network available,” said David Cortese, President of Advantage Digital Technology. “There’s no doubt Flixmedia’s proprietary solution will help drive growth for our brand and retailer partners throughout the world.”

 

“This is the right partner, at the right time, for Flixmedia to continue its journey to support global brands and retailers to maximize their multi-channel presence. The core values of the Advantage organization match well with those of Flixmedia and we are excited to be part of the group,” said Scott Lester, CEO and Founder of Flixmedia.

 

Laurence Clube, COO of Advantage Smollan said, “Bringing Flixmedia into the group broadens and complements the capabilities we can offer all of our clients and I couldn’t be more excited about working with Scott and his team.”

 

About Advantage Smollan

Founded in 2015, Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.

 

About Flixmedia

Founded in 2005, Flixmedia has offices in the UK, USA and India serving 68 countries for their global Retail and Brand partners.  For over a decade, Flixmedia has been trusted by over 100 of the world’s biggest brands and 1,200 of the world’s biggest retailers. Flixmedia’s primary role is to provide innovative services that help their partners optimise sales conversion, basket value and profit margins on sales with impactful solutions to engage shoppers. With over 1.6 billion shoppers browsing across the Flixmedia Global Retail Network every year, their global shopper coverage is unrivaled.

 

 

Contacts

Advantage Solutions:                                                 Smollan Group:

Will Minton, VP Corporate Marketing                  David Smollan, CEO

Tel: 949-797-3105                                                      Tel: +27 11 640 8000

Email: will.minton@advantagesolutions.net       Email: david.smollan@smollan.com

 

Bryce Robinson, General Counsel                               Advantage Smollan:

Tel: 949-794-2204                                                          Laurence Clube, COO Advantage Smollan

Email: bryce.robinson@advantagesolutions.net      Tel : +44 (0)7717 733 294

Email: lclube@advantagesmollan.com

 

Flixmedia

Ben Perrins, Chief Strategy Officer

Tel: +44 (0)208 358 3357

ben@flixmedia.eu

 

2016 FM&BE Awards

October 2016

It’s been another award winning year here at REL!  The FM&BE Awards 2016 held on 20th October saw us scoop a raft of awards recognising the outstanding work our teams deliver for our partners.

Just one of the highlights of the night was being awarded Silver in the FM&BE Agency of the Year category for a second year in a row.  This continues our unrivalled track record at the industry awards, having placed Gold or Silver in the Agency of the Year category every year for the past eight years.

We are incredibly proud of our FM&BE awards success and equally proud that our teams are so highly recognised for the huge efforts they put in, for us and our partners, every day.

The array of awards listed below reflects a number of elements at REL which combine to drive outstanding results for our partners.  One key driver is our ability to unlock the potential of our people.  The high level of colleague engagement at REL, and the discretionary effort this unlocks, has led to our unrivalled awards success and is what delivers the superior results and industry leading levels of return on investment for our partners every day.

Gold:

Team of the Year
News UK

Field Data
Danone Waters & Red Bull

Silver: 

Professional Agency Team
REL

Agency of  the Year
REL

Most Effective Tactical Campaign (ROI led)
Tetley

Bronze:

Most Effective Demonstration or Sampling at Retail Panasonic

Team of the Year
Molson Coors

Most Effective Small Scale or Local Campaign
Red Bull

Most Effective FMCG Campaign
Mondelez

Most Effective Stand/Display (Small Scale)
News UK & Weetabix

 

SelPlus

ADVANTAGE SMOLLAN ANNOUNCE NEW PARTNERSHIP WITH SELPLUS/SELDATA GROUP

February 2016

Advantage Smollan, the joint holding company between Advantage Solutions (Advantage) and Smollan Group (Smollan), announced the acquisition of a majority stake in the SelPlus/Seldata Group, a specialist in sales team management solutions, processes, and technologies in Portugal.

Advantage Smollan provides sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe, and through the partnership with SelPlus/Seldata will be able to deliver unified solutions for clients in Portugal. SelPlus/Seldata will continue to operate under the name Selplus/Seldata.

Newly appointed COO of Advantage Smollan, Laurence Clube, commented, “We believe this partnership will enhance the Advantage Smollan proposition and service levels to our clients and customers. Being part of Advantage Smollan’s pan-European business gives SelPlus/Seldata the opportunity to leverage best practices across the region and the potential to attract new customers in Portugal through Advantage and Smollan’s relationships.”

“To build Advantage Smollan’s footprint across Europe, we are targeting companies who are number one in their markets and share our entrepreneurial culture and passion for adding value,” said Tanya Domier, CEO of Advantage and board member of Advantage Smollan. “We have clearly found that in Portugal with SelPlus, as evidenced by the leading B2B, B2C and in-store sales solutions they offer clients across many sectors, their proprietary sales force management software, and their impressive history of growth.”

SelPlus/Seldata, with 250 members of staff – was founded in 2002 and holds a client portfolio including many of the largest companies operating in Portugal, whether of national or international origin. That portfolio includes Bel, Danone, EDP, LG, L´Oréal, Milupa, Unilever Jerónimo Martins, and Sociedade Central de Cervejas, among others.

“We are very proud of our partners,” highlighted Ana Paula Reis and Manuel Falcão, group co-founders and directors. “The acquisition of a majority stake by Advantage Smollan – a benchmark company in terms of its competencies, innovations and affiliation with a global partnership – serves to demonstrate how Portuguese companies may also play a relevant role and bring value to the growth of major international players.”

The clients and employees of SelPlus and Seldata represent the major beneficiaries of this partnership with its mutual growth and development opportunities to be announced in due course.

Download the full press release here: ADVANTAGE SMOLLAN ANNOUNCE NEW PARTNERSHIP WITH SELPLUS

GPTW 2016 Application

REL COMPLETE GREAT PLACE TO WORK APPLICATION FOR SECOND YEAR

November 2015

Following their notable success in their first year of application, REL has completed their second Great Place to Work submission.  Whilst they will not learn the results of the 2016 Best Workplaces list for some time, REL are incredibly proud of their ranking as the 5th best large work place in 2015 and are hopeful of making the 2016 list.

The application process involves a culture audit to identify what is different, special or unique about an organisation’s people management policies and practices.  In addition, employees complete a Trust Index survey to measure levels of trust and engagement across the business.  Great Place to Work’s Trust Index survey is the most widely used in the world – some 6,000 organisations representing around 11 million employees use it each year.

The UK’s Best Workplaces awards ceremony will take place in April 2016 where those fortunate enough to place on the list will attend an invitation only ceremony where they will learn their ranking.  This is followed by the annual Great Workplaces supplement distributed within The Guardian and Sunday Telegraph.