Find out what we’ve been up to, who’s been talking about us and our thoughts on all things Field Marketing…

rel sport relief


March 2014

The REL team donned their sports gear and took part in all sorts of activities throughout the day to support Sport Relief 2014.  A number of ‘sporting’ challenges from paper plane throwing to mouse scrolling saw REL raise an incredible £600, helping Sport Relief to set a new record-breaking total of £71.8 million.



October 2014

REL’s Fantastic 4 (who competed the challenge as a 3 after injury struck) have raised over £1000 for Oxfam after completing the 12 Hour Emergency Challenge. There was a mix of physical and mental challenges and each of the team stepped up to represent REL and show what we can do, finishing respectable 29th out of 54 teams.  Particularly impressive as they were the only team competing as a 3!



October 2013

We are thrilled to have won 7 awards at the 2013 FM&BE Awards including the prestigious Field Marketing Agency of the Year for the second year running, something which has never been achieved before.  This success is testament to the outstanding results we continue to deliver and reflects the strong partnerships we have developed with our customers.  We would not have been able to achieve this without the dedication of the whole REL team who collectively work to ensure we win for our customers every day.


Awards that we won…

Field Marketing Agency of the Year


Most Effective Tactical Marketing



Team of the Year


Outsourced Sales Performance of the Year


The Debbie Wilkes New Business Award


Product Launch of the Year




October 2014

REL Field Marketing, one of the UK’s largest field marketing agencies and current Agency of the Year, has been trialing a new client feedback solution called RatingsPlus.

The RatingsPlus system provides REL staff with the ability to continuously evaluate their performance by sending out customised feedback requests to clients via email at the end of each campaign. A recipient of a feedback request – typically brand managers, or account directors – can respond via a simple online form, which unlike traditional surveys, have been designed to take 2-3 minutes to finish. The results of which are delivered to an intuitive, real time dashboard, providing comprehensive data reporting tools.

Terry Webb, the CEO of RatingsPlus, says: “The response from REL’s feedback campaign has been great with 20% of recipients that receive requests responding. This represents a significantly higher response rate compared to what a Survey Monkey equivalent would offer. We are also trialing the use of charitable donations to further improve the rate of client responses.”

“REL’s senior management has been extremely diligent in adopting client satisfaction into their account management function and their culture of how decisions are made. REL have remained proactive in responding to participants to highlight which aspects they have or are looking to improve and keeping their clients close at all times. Without doubt, closing the customer loop is the single most important follow-up one could do.”

Clients’ perception of REL’s service in terms of the value for money, account managers’ effectiveness, and the usefulness of campaign reports are just some of the areas being measured by REL’s senior management.

Rebecca Ahern, MD at REL summarises what impact RatingsPlus has made to their business: “RatingsPlus provides us with a powerful tool to understand how our customers rate the experience of working with REL. It enables us to pinpoint which elements of our service are most important to our customers and how we are performing in those areas.  This gives us the ability to continuously improve our delivery and drive incremental value for our customers.  The system’s ease of use for both account teams and customers has resulted in a far higher response rate than we have experienced with other approaches used in the past. As they say, ‘knowledge is power’ and the more feedback we get, the more focussed we can be on improving our product offering to meet our customers’ needs”.

RatingsPlus will officially launch later this year. For more information please visit RatingsPlus or contact them.

2014 FMBE Agency of the year


October 2014

Once again, REL has been awarded the prestigious title of FM&BE Agency of the Year.  The event on the 23rd of October saw REL collect a record number of awards for work across multiple customers and a broad set of categories.  In total, 14 entries were placed.

This is the first time any agency has won the Agency of the Year award for 3 consecutive years.  No other agency has ever been awarded the title in consecutive years and REL has now won Agency of the Year in 4 out of the last 5 years, being placed silver in 2011.

Rebecca Ahern, joint MD says “The FM&BE Awards are an important annual event for us.  They provide the opportunity to have the work we deliver for our customers externally scrutinised and judged which gives our current customers, potential customers and our teams the confidence we are winning on their behalf and driving continuous improvement.  Our ability to unlock the potential of our people and the valuable thought leadership we bring to our customers are what differentiates our business and enables us innovate and stay ahead of the competition. We are incredibly honoured to have been awarded AOTY for a 3rd consecutive year and it is testament to the incredible hard work that everyone in our business puts in on a daily basis.”

Stephen Gordon, joint MD goes on to say “We don’t make soft drinks, chocolate bars, beer or consumer goods; our product is our people.  Employee engagement leads to a mutual commitment from our people to do what is needed to make themselves AND the company successful.  This in turn unlocks the discretionary effort that makes the ‘boat go faster’ for our customers’ businesses and our own.”

2014 awards:

3 x Gold

Operations Team of the Year – Camelot, Tactical

Brand Ambassador of the Year – Chris Bond, Molson Coors

Agency of the Year – REL


4 x Silver

Team of the Year (FMCG) – Mondeléz

Team of the Year (Non-FMCG) – Nikon

Most Effective Tactical Marketing Campaign – Mondeléz

Most Effective Small Scale or Local Campaign – Danone Waters


7 x Bronze

Best Ever Use of a Brand Asset – Red Bull

Team of the Year (FMCG) – Molson Coors

Outsourced Sales Performance of the Year – Nikon

Most Effective Instore Demonstration – Nikon

Field Data Award – Molson Coors

Most Effective Tactical Marketing Campaign – News UK

Field Efficiency Award – News UK

FMBE shortlist


September 14: Message from Stephen Gordon and Rebecca Ahern, Managing Directors, REL Field Marketing:

We are thrilled to announce that REL has had 18 entries shortlisted for the 2014 FMBE awards, with 9 different customers represented across 12 categories.  This demonstrates the strength and quality across the REL business; reinforcing the brilliant team and environment we have at REL.  We are very proud of our people and of the great companies we represent!

We aim to celebrate pretty hard come the 23rd October!


July 14: Message from Laurence Clube, CEO Blueprint Group:

We are excited to announce that Blueprint Group successfully completed the acquisition of Retail Active.  Retail Active is primarily a mystery shopping business and also offers customer satisfaction surveys, auditing and specialist retailer training.

Retail Active is successful business with a strong track record of growth – having the backing of Blueprint Group in terms of resources and know-how will enable growth and achievement of their aspirations.   Retail Active will continue to be managed by Julian Chamberlain and Janet Westwood, founders of the business.

Jealotts Hill, Giving Back


April 2014

As part of REL’s Giving Back programme four members of the  Central Services team headed to Jealotts Hill Community Landshare and spent the day renovating the sensory garden area.  They weeded, planted, sowed and watered all day long creating an area for the local community to relax and enjoy and spend time in.