Outsourced Sales and Merchandising


No longer is putting stock on a shelf enough (well, was it ever?).  We have a proven track record of driving change and positive value for our customers.

Our industry leading data and insight capability enables us to plan the most effective, focussed campaign to deliver against your commercial priorities.

Our outstanding level of colleague engagement results in everyone in the team putting in the discretionary effort that you need to win in every outlet.

Our highly experienced, highly engaged teams then bring the innovation and thought leadership you need to deliver continuously improving results and pull away from your competition.

We run outsourced sales and merchandising teams from 6 strong to over 200 strong on behalf of the world’s leading manufacturers in FMCG and Technology, across many channels.  Our tactical team deliver short notice, ad-hoc activities on behalf of over 100 customers every year.

Shopper Experience, customer advocacy


In today’s highly competitive market, customer advocacy based on positive sentiment is critical to win.

tactical, one-off activity, rel tactical


Quality, agility, flexibility, scale – that’s REL Tactical in a nutshell