tactical, one-off activity, rel tactical


Quality, agility, flexibility, scale – that’s REL Tactical in a nutshell.

Our customers often need teams for a one-off activity, sometimes at very short notice.  We can call anywhere, any day, at any time, for any duration.

We can call on up to 10,000 outlets in one day and reach every UK postcode.  REL is one of the only agencies to hold Sainsbury’s and Asda accreditation so we are able to work in all multiple grocers on a tactical basis.  We also work in the convenience, independent, high street and on-trade channels.

Tactical has become smarter.  Our ability to utilise broad data sets in building and measuring tactical campaigns means we can deliver focussed activities that drive ROI for our customers.

Through an unmatched system of capabilities we consistently deliver superior results for our Tactical customers.

Shopper Experience, customer advocacy


In today’s highly competitive market, customer advocacy based on positive sentiment is critical to win.