When it comes to considered purchases, shoppers actively seek out product experts to give them reassurance they are investing in a reputable brand.
We deploy specialist technology teams who are experts in consumer electronics and who are matched to the retailer environment and shopper demographic. Our detailed working knowledge of the retailers in this channel, from department stores to independent distributors, allows us to build the right strategy for each of our customers.
The objective of the teams deployed in this channel varies significantly from direct sales and demonstrations on the shop floor through to retailer training and engagement and store compliance. One thing is common for all our customers though – typically, a team in this channel will be in any store for less than 1% of its opening hours so they need to leave a legacy and ensure the store are representing and selling your brand when we leave.
We have worked to develop a channel strategy which benefits both our customers and the retailers we work with. Our approach has resulted in us driving change in the market and consistently delivering ahead of our customers’ expectations.