What We Do, data and insight, outsourced sales


We deliver incremental sales and value for our customers through integrated sales and marketing programmes which have data and insight at their heart.

Field Marketing is broad and varied but typically, our approach consists of some or all of the following:

– Outsourced Sales and Merchandising

– Direct Customer Interaction

– Customer Experience Measurement

– Retailer Training & Engagement

We work with our customers either on an on-going, contracted basis or on an ad-hoc ‘tactical’ basis where we can deliver activities in the blink of an eye.

The whole point is total flexibility to deliver the best value for your investment.

Shopper Experience, customer advocacy


In today’s highly competitive market, customer advocacy based on positive sentiment is critical to win.

tactical, one-off activity, rel tactical


Quality, agility, flexibility, scale – that’s REL Tactical in a nutshell